I blame Bode Miller for putting a bug in my ear about Surefoot Custom Ski Boots. When I interviewed the Olympic ski champion this year about his outdoor fashion brand, Aztech Mountain, and custom ski ...

TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc., a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced its partnership with custom ski boot ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. Boots are the ...

PARK CITY — It may be the world’s biggest supplier of custom ski boots, but Surefoot also wants to make sure that its operations have the smallest impact on the earth–and do some good at the same time ...

It was 2 days before Thanksgiving, and Aspen was getting absolutely nuked by an early winter snowstorm. I could almost smell ...

Forbes contributors publish independent expert analyses and insights. Allison Olmsted covers lifestyle for active women as The Gear Diva. I ski in custom ski boots and strongly recommend custom fitted ...

At one of its 24 shops around the world—from Aspen, Colo., and Santa Monica, Calif., to Verbier, Switzerland, and Oslo, Norway—Surefoot first takes computer-generated scans of the skier’s feet to ...

Powder aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Any skier, whether you’re new to the sport or a 40-year veteran, can ...

What goods or services do you provide? New ski boots, custom ski boot fitting, custom orthotics, and accessories. What’s new or exciting at your place? We are expanding and growing. We’ve been ...