Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

If you are in charge of customer retention in a recurring-revenue business, you know that your competition is always trying to poach your customers — and that your customers will jump ship after a bad ...

The language of marketing can be characterized by the following: buzzwords, buzzwords and more buzzwords. But jargon can become quite confusing when definitions are not universally established and ...