Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A new feature called Data Transmission Control is appearing in Google Ads, ...

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not ...

The Google-Salesforce data breach just keeps getting worse, with the tech giant confirming that the exposed information included some from Google Ads customers. Data breaches are, simply put, the ...