Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A customer data platform (CDP) is the ultimate wingman for businesses looking to improve ...

As AI reshapes industries, most businesses still depend on data platforms built for a previous era of technology. In the age of big data, platforms like Snowflake, Databricks and Cloudera ...

The transaction brings Emotive’s Apex AI consumer insights platform into GOcxm’s shopper engagement and execution platform.

It’s widely acknowledged that innovation drives a company’s growth and product development, and for organizations with research and development labs, these environments are central to that innovation.

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Legacy data platforms aren’t enough to drive state and local agency success in today’s environment. Here’s what modernizing can do instead. All modern organizations, including state and local ...

STAMFORD, Conn.--(BUSINESS WIRE)--Agentic and generative AI are introducing new enterprise requirements for management and use of data, and leading software providers are meeting the moment with ...

This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Matt is an associate editorial director and award-winning content creation leader. He is a regular contributor to the CDW Tech Magazines and frequently writes about data analytics, software, storage ...

The International Olympic Committee uses its customer data platform to engage fans with personalized, relevant content from one Olympics to the next.