As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding ...
De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds. In the process, he hopes to rescue his iconic ...
Fresh, authentic campaign connects the journeys of ‘Zillennial’ couples, who are leading the engagement recovery, with the incredible journey that natural diamonds take as the ultimate symbols of ...
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...
De Beers Group said Thursday that it plans to close Lightbox, its lab-grown diamond jewelry brand, saying that the closure reinforces its “commitment to natural diamonds in the jewelry sector.” As ...
Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, which have gained in ...
De Beers Group thinks life should sparkle. That's why its new marketing campaign "Forever Present" believes natural diamonds are an enduring gift. The work, by Arnold, returns to the jeweler's ...
De Beers launches its most ambitious campaign since A Diamond Is Forever, urging customers to embrace nature’s variations as ...
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Are Diamonds Still Forever? De Beers Battles Lab-Grown Stones As It Sparks Existential Crisis
De Beers, the London-headquartered diamond mining icon, is confronting a crisis of value and identity in 2025. Under CEO Al Cook, appointed in early 2023, the company has intensified efforts to defend ...
LONDON — Céline Assimon is stepping down as chief executive officer of De Beers Jewellers in a pivotal moment for the retail brand, and the wider De Beers group. Assimon, who joined De Beers in 2020, ...
Several traceability systems have been introduced in the last six months, spurred by sanctions against Russian-mined stones. By Victoria Gomelsky Tracing the path of a diamond from the mine where it ...
ANTWERP, Belgium (Reuters) - Top diamond producer De Beers plans to double its advertising spend in the United States ahead of the Christmas season, its chief said on Monday, and is confident the ...
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