It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

The Big Apple. The Big Easy. City of Angels. Chances are you’ve heard of these city nicknames and you know they refer to New York, New Orleans and Los Angeles. OK, that’s a lay-up. Just wanted to see ...

When Gisele Littrell, 43, moved to Erie in November 1991, she was baffled to hear longtime area residents calling it “Dreary Erie” and “Mistake by the lake.” “That’s all we heard, and it grated on us, ...