How to build a modern Google Ads targeting strategy like a pro

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...
Business Insider

Getting started with Google Ads, Google's advertising service once known as AdWords: What it is, how much it costs

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...
Search Engine Land

Google Ads made simple: Using life events for audience targeting

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Google Ads Campaign Mix Experiments In Beta

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...