Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

For budding entrepreneurs, establishing a compelling and consistent brand is the cornerstone of successful digital marketing.

Entering the world of digital marketing is rewarding. Boosting your company's viability online is one of the greatest steps you can take to grow. By increasing your search ranking and building an ...