Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

In recent years, digital marketing has been on a warp-speed trajectory, with technological advancements, significant shifts in consumer behavior and data-driven decision-making changing (and ...

We live in a dynamic era of digital marketing, where both the opportunities and challenges can feel endless and ever-changing for small businesses. As we continue through the back half of the year, ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024. A new report released this month by Intero Digital (disclosure: I previously worked with Intero), ...

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is ...

To get ahead in today’s competitive landscape, marketers must combine technical AI and data skills with creative human storytelling and ethical, data-driven strategies. At the Leavey School of ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte‘s US ...

Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions ...

A 1,000-person survey of working digital marketers from search marketing company Page One Power exposes some uncomfortable facts for digital marketers. Although nearly 95% say they are satisfied with ...