At CinemaCon 2026, Disney unveiled what it’s calling a new moviegoing experience, looking to provide fans with the best way to watch the upcoming Avengers: Doomsday and more. There’s one major issue ...

IMAX CFO Natasha Fernandes has called Disney’s new Infinity Vision format for 'Avengers: Doomsday' a marketing tactic to counter the film’s lack of IMAX screens at launch. Infinity Vision certifies ...

The Walt Disney Company has unveiled Infinity Vision, a new premium cinema certification designed to mark out theatres with the biggest screens, laser projection, and immersive audio. Officially, it’s ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

IMAX has long been the ruling standard when it comes to premium big-screen viewing experiences, but Disney is about to shake up the scene with its own answer, and it's calling in The Avengers to help ...

Add Yahoo as a preferred source to see more of our stories on Google. (Image Credits: Marvel Studios) At CinemaCon 2026, Disney unveiled what it’s calling a new moviegoing experience, looking to ...