Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

Google announced that the self-upgrade tool for "upgrading" your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...