Although we won't be seeing a trailer for this for a while, the first promo image from DreamWorks Animation's How to Train Your Dragon has popped up on the Brazilian site Animatoons. Currently slated ...

Fast food giant McDonald's is to team with DreamWorks SKG's lovable green ogre, Shrek, in a two-year worldwide marketing deal. As its ten year partnership with the Walt Disney Company draws to a close ...

DreamWorks Animation SKG Inc. will begin the release Tuesday of a series of animated vignettes tied to an upcoming 3D movie. The vignettes from “How To Train Your Dragon,” opening March 26, will be ...

Talk about a monster of a promotion: Some 150 million 3-D glasses will be given away for Super Bowl viewers to watch a three-minute 3-D sneak preview of the big-screen animated feature “Monsters vs.