Accenture debuted a sweeping brand campaign, declaring "let there be change," along with a new company purpose, "to deliver on the promise of technology and human ingenuity," created in partnership ...

Endeavor has sold its 49 percent stake in Droga5 to Accenture Interactive. By Rebecca Sun Senior Editor, Diversity & Inclusion Endeavor has sold its minority stake in creative ad agency Droga5 to ...

In the latest affirmation of downtown’s allure to creative and media firms, red-hot global strategic agency Droga5 is more than doubling its space at Silverstein Properties’ 120 Wall St., expanding by ...

Droga5 arrived on the scene in 2006, the same year Twitter launched and Facebook opened its doors to nonstudents. It quickly established its mastery of the new media ecosystem with a video hoax that ...

Accenture Interactive agreed this week to buy independent creative agency Droga5. Though ad agencies are wary of consultancies' interest in the ad business, experts say the deal is a vote of ...

Accenture has previously stated that it planned to spend as much as $1.5 billion this fiscal year on M&A, and so far it has made good on that, spending at least $500 million in the first two quarters, ...

Droga5 is getting the nod as Under Armour’s first ever agency of record. After a two year relationship, Droga5 is set to take over every category of Under Armour’s athletic products aside from ...

SAG-AFTRA has culminated its campaign against ad agency Droga5 for using union performers for non-union work, leaving a petition with 8,000 signatures at the agency’s New York headquarters. The union ...