Dupes have gained an undeserved bad reputation, often used synonymously with illegal counterfeits of high-end, luxury branded goods. There is a world of difference between the two. A counterfeit ...

Buying a dupe — short for duplicates — rose to the top of this year's holiday wish lists. A dupe gift is a gift that is a cheaper alternative to a more expensive, branded item. They were largely kept ...

Dollar Tree's newest name-brand dupes include those for Huda Beauty and e.l.f., as well as Bath & Body Works laundry care items.

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Beauty industry growth is slowing as value-conscious ...

We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of years, but until fairly recently they carried a whiff of shame that was reflected ...

We’ve all been there: You find the perfect product, the chair or skin cream that will solve all your problems through the liberal application of capitalism—but it doesn’t fit into your budget. You ...

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