CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Tugging on the heartstrings is a common marketing tactic ...

How often are you motivated by a battery ad? Because Duracell’s new “Trust Your Power” commercial, featuring Seattle Seahawk Derrick Coleman, will definitely have you ready to take on the world.

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...