Recently various brands have asked me to share some pop-up event tips. Events are often an important marketing initiative and brands want to ensure they are well prepared. Here are 10 tips that can ...

After nearly 20 years as the founder and CEO of a talent booking agency, I find that this year has been transformative for our industry. Our business brings top companies and talent together, booking ...

Everyone knows a good party when they experience one. The type of event that everyone is buzzing about weeks and even months after its over. Then there is the other type, where you keep checking your ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...