Brands have nervous systems too, and our first instinct under pressure is rarely the right one.

Add Yahoo as a preferred source to see more of our stories on Google. Most of us know about the “fight or flight” response, the body’s built-in survival instinct. But that framework leaves out two ...

Functional freeze, otherwise known as the the third "F" in the fight, flight, freeze and fawn list, is a stress response defined as a feeling of numbness or paralysis when faced with a threat. This ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Chances are, you’re familiar with fight, flight and freeze.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Job applications, panic buying, and tuning out the news: Which one's closest to your reaction to ...

Fight or flight are not the only common responses to a traumatic event. I addressed this a bit in a column published on November 22, 2022 explaining that some authors describe “4 F’s”: fight, flight, ...