More than 500 million people use Facebook Events each month to connect and meet up in the real world. It might seem that most of those event are to help organize a toddler's birthday party, an ...
New technology shows companies exactly how their events are translating into real revenue and profit growth—all while making event management easier and delivering a better customer experience. For ...
Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...