Early this year, Facebook announced that it had reached over 800 million active users for its Facebook Messenger platform. Until now, Facebook hasn’t attempted to monetize this user base, but it seems ...

Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger ...

Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads. Learn how to create one here. There’s this one weird trick you can do to totally ...

Here are three words in response to the fear-mongers in the media predicting that Facebook Messenger and WhatsApp will soon be crawling with unwelcome ads that disrupt users who are simply trying to ...

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently ...

As 2018 comes to a close, one thing is becoming ever-more apparent: 2019 will be the year of chat marketing. Everyone from iconic retailers such as Saks Fifth Avenue and Sally Beauty to global brands ...

Facebook has expanded its Messenger ad offering on user home pages, rolling out the service on a global scale. After receiving positive feedback from small-scale testing of the ads in Thailand and ...

While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement. While Facebook's main platform is encountering heavy ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Similarly to WhatsApp Business, Messenger offers a number of tools to help business owners ...

Even WhatsApp thinks Facebook Messenger is creepy. That's one takeaway from a new advertisement from the Facebook-owned (aka Meta) messaging app. In the short Jan. 28 spot, dubbed "Doubt Delivered," a ...

I can’t wait for the Facebook Virtual Ads Summit on Jan. 24 — not only because it’s hosted by my company MobileMonkey, but because it’s a major meeting of the social media minds. We’ve got some of the ...