PeaTos is going all plant-based by ditching dairy-based cheese as the pea-based snacks brand introduces its first mascot: the “sassy” female DJ_P. A labeling tweak accompanying the new character ...

Big Boy, the hamburger-carrying mascot of the fast-food chain with the same name, is throwing in the towel (or rather the checkered overalls) to make way for a new girl in town named Dolly. Well, ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. It can be easy to trace the roots of team names and mascots. The Cleveland Browns are named ...

The University of Akron mascot Zippy has made history by signing a name, image and likeness (NIL) deal with the Summit County ADM Board on Tuesday. Zippy will be the first female mascot to sign such a ...

CeraVe has a knack for hijacking internet culture with marketing moves that feel organic, not over-orchestrated. After the brand's much-lauded “Michael CeraVe” stunt won awards—and drove impressive ...

PHILADELPHIA (AP) — The Phillie Phanatic has a boozy little secret for surviving the dog days of summer. Vodka and water. Neat. Hold the lemon. Not for hydration. “He’s a milk guy,” jokes Tom Burgoyne ...

March Madness features great teams, brackets and — sometimes — overlooked mascots, who channel school spirit and get crowds fired up. Sport Illustrated's Patrick Andres rated each school's mascot, ...

It can be easy to trace the roots of team names and mascots. The Cleveland Browns are named after original coach and ...