Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...

If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right? Not so with Fender's new Mod Shop site, which allows guitarists to design their own American-built dream ...

There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...

Fender unveils three stunning Precision Basses in a 75th Anniversary P Bass Collection that celebrates the OG mass-produced ...