One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on ...

A Twitter user sparked a whole trending movement after she asked her followers if they knew FUBU was Black-owned and means "For Us By Us." #BlackTwitter is on fire today. The morning began with Jay Z ...

Beyond just the music, LL Cool J has always been a blessing to the culture, and this story is proof of it. The post LL Cool J’s Famous 1997 GAP Commercial Increased Company’s Target Audience By 300 ...

Daymond John Explains How LL Cool J Secretly Made a FUBU Commercial Out of a GAP Ad and Created Massive Sales Numbers for Both CompaniesFUBU Founder Daymond John is calling it history's biggest ...

EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will chronicle the ...

This week, Daymond John, Keith Perrin and Carlton Brown of FUBU sat down with N.O.R.E. and DJ EFN for a very special episode of “Drink Champs.” The four founding members of the streetwear brand (J.