For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as families gather over the next few weeks for the holidays, this one is for you.

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching programs that became hits on the broadcast and cable networks in the ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

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It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

A look back at 2025 through Gen Z and Gen Alpha slang, from 6-7 and brainrot to aura farming, and what these phrases reveal ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

Gen Alpha may be the newest consumers, aware of more brands than ever before. But the ones standing out are the ones ...

The next era of leadership will require something new: the ability to orchestrate the work of humans and machines.

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...