As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

Netflix admitted during its earnings call on Thursday that it used generative AI to create VFX in The Eternaut, a Netflix original from Argentina that was released in April 2025. The company's co-CEO ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix defines "low risk" and "high risk" AI use cases. - Oliver Berg/picture alliance via Getty Images Netflix has given its ...

Netflix, HBO Max, and Disney+ lead 5W's inaugural Entertainment & Streaming AI Visibility Index 2026, released today. The index is the first research-grade ranking of how generative AI engines surface ...

Five months after Netflix Games announced that generative AI in its game development studios would be a major focus for them, driven by the promotion of Mike Verdu to the vice president in charge of ...

Netflix has taken a decisive step in the entertainment industry by announcing its commitment to generative AI, a move that underscores its strategy to lead in technological innovation. This decision, ...

NFLX is betting on AI-driven personalization, creator tools and advertising tech to boost engagement, reduce churn and ...

While some creators are happy to see the growing capabilities of generative AI products like ChatGPT and Gemini, others are opposed to using AI tech, afraid that the AI could replace them. The movie ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. The ...

Netflix is using generative AI in interesting ways, and it has changed how the company makes big visual effects. During its second-quarter earnings call, Co-CEO Ted Sarandos revealed that the ...

Use left and right arrow keys to seek audio. Netflix will use generative AI to make new games and interactive experiences for its subscribers, and is hiring a high-salaried director to lead the ...

Netflix has given its media-making partners more parameters for using generative AI as the company becomes more brazen in its use of AI. The entertainment giant's new generative AI guidelines, ...