If you are going to launch a new location app, creating an anti-Foursquare is probably not a bad idea. About a week ago, a Qualcomm-incubated project called Neer quietly launched on the Android market ...

First Amendment concerns and consumer privacy law has people talking about a case recently settled in Massachusetts. It revolved around the practice of serving advertisements with geo-fencing ...

Geo-Fencing – draw digital fences around certain locations or events you want to target, then get the data for how many people within those fences completed an action on your website or walked into ...

[NOTE: I am writing a book with Robert Scoble called the Age of Context. It examines the convergence of five technologies: mobile, social media, data, sensors and location into a new era, in which our ...

Text messages are the latest mobile technology to get updated with a geo-targeted advertising twist. San Francisco-based Placecast is working with outdoor equipment supplier North Face to build what ...

Ricky publishes and manages the content on BizTech magazine's website. He's a writer, technology enthusiast, social media lover and all-around digital guy. If you’ve used any of the major daily-deal ...

Facebook is under a lot of heat right now for how it shares our personal information. So much so that it is trying to simplify its privacy controls to so that nobody gets surprised when that ...

Geo-fence technology could make the U.S. Postal Service more efficient, but it’s not quite ready for prime time, according to an August 14 report from the USPS inspector general. Geo-fence technology ...

Chris Thorman from Software Advice, a website which has reviews of property management software, looks at the potential for location-based real estate marketing Its Saturday morning. Joel and Rebecca ...