When you’re president of a grip company, you tend to obsess about how people hold things — not only golf clubs but fishing rods, tennis rackets, hammers. Golf Pride boss Jamie Ledford has been known ...

Who It’s For: Golfers who want a softer feeling, more-cushioned grip that still provides traction. The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new ...

While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

Golf Pride’s tour rep shares insights into pros' grip habits, some of which are not much different from the rest of us. A stash of Golf Pride grips inside the TaylorMade truck at a recent PGA Tour ...

The last ten years has seen a lot of progress from the big brands and retailers, waking up and recognising the power of the women’s equipment market, but I still feel there is a way to go when it ...