Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

In the digital era, a robust online presence is essential for every healthcare provider. To attract and convert prospective patients effectively, it’s crucial to pair this with a well-planned ...

October 27, 2025 – PRESSADVANTAGE – In Fall 2025, a major transformation is underway in how local businesses appear online, ...

Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save ...

Local Google Ads campaigns are one of the top ways to promote your home-based business in 2025. Target local customers, boost ...

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is "typically priced lower than ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped businesses ...

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which ...

Online fraud costs advertisers billions of dollars annually. And while most platforms offer basic safeguards, they fall short against more sophisticated tactics. MRKT360’s approach bridges that gap.