Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

What just happened? A federal jury in San Francisco has ruled that Google must pay $425 million for unlawfully tracking millions of users who believed they had disabled data collection on their ...

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. Google is updating GA4 attribution models to fix paid search conversion tracking ...