The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

GA4 introduces AI-generated insights for faster decision-making. New cross-channel reporting features improve campaign visibility. Enhanced budgeting tools help optimize marketing spend across ...

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some ...

Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was ...

On its Analytics blog, Google has announced its new Cost Data Import Tool for calculating ROI from any digital source: email, social, paid search, organic search, display ads, and affiliate marketing.

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...