Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

The old days of SEO were like renting a billboard on Google’s main street. Now, in the era of generative AI, your brand might ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results ...

Increasing your recognition on Google is essential if you want to attract more customers and generally thrive in that ...

VentureBeat presents: AI Unleashed - An exclusive executive event for enterprise data leaders. Network and learn with industry peers. Learn More Five dates stand out in the dizzying narrative of ...

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – ...

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s ...

A lot of progress has been made in the world of accessibility over the years. Now more than ever, accessibility is being baked into product design. For instance, Nike’s FlyEase shoe was specifically ...

Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative ...

Google AdsLiaison provided a detailed rundown of Performance Max features to help advertisers align ads with brand safety requirements. Google Ads clarified information about the latest updates to ...