“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Google announced today that it’s making it easier for users to drill down on a search and explore related topics. Search currently has a few filters to help you refine and separate your search results ...

Google shares new information about a ranking system called 'Topic Authority.' The Topic Authority system prioritizes local and regional publications and favors original reporting from news teams ...

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you ...

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. “A small percentage of traffic” will soon see the initial testing of Google Chrome ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

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Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...