It's a debate that has been going on for generations—is gif pronounced with a hard G or a soft G? Well finally, two brands have partnered to set the record straight on how to pronounce the word. Ahead ...

Last week, an email popped into my mailbox with a simple subject: "Jif vs. GIF." Its sender asked if I was interested in hearing about a peanut butter producer's interest in "setting the record ...

I've probably already missed the hundred arguments for either side, but...I've spent the last decade pronouncing GIF as "-if." It's that easy. No hard G, soft G, light J, happy G, none of it. It ...