Add Yahoo as a preferred source to see more of our stories on Google. As a child, makeup artist Fara Homidi would watch her mother sweep emerald green across her eyes and stain her lips burnt sienna. ...

Brow mapping, draping, lip blushing… It feels as though a buzzy new beauty term is coined every five minutes, and while I ...

“THERE’S THIS IDEA OF OVER-PERFECTION, like a super crisp cat eye. I have never felt this over-perfection was exciting to me,” admits Fara Homidi, a New York-based makeup artist and the founder of her ...

LONDON — Makeup artist Fara Homidi is moving at a swift pace. Her beauty brand launched in the U.K. in June and will be entering Selfridges on Oct. 27, her first big luxury department store. Homidi ...

Fara Homidi calls herself a “mouth watcher.” The makeup artist has always loved observing people talk, smile, laugh. Do their lips quiver when they talk about a certain someone? What do their teeth ...

The worlds of beauty and fashion have long been intertwined for makeup artist Fara Homidi, who not only has her own successful beauty brand but has also worked with models like Paloma Elsesser and ...

When celebrity makeup artist Fara Homidi launched her namesake beauty brand in 2023, she did it with the real makeup lovers in mind. “I wanted to make a brand that people can nerd out on,” she says.

The New York makeup artist and founder reveals how she turned her signature aesthetic into a brand fashion insiders can’t get enough of. Welcome to Behind the Beauty, a recurring series spotlighting ...

Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these leaders muse on every facet of their journey, from where they draw ...