A focus group is a marketing tool that companies use to find out how members of the public receive a product and how the product can be improved. During the focus group, a facilitator asks ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...

MaryEllen FitzGerald of Critical Insights in Portland has conducted focus groups in many states and averages 150-200 groups a year. One of her clients, a large health insurer based in New York, was ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

A modern organization has several responsibilities. It should, of course, produce products or services people want to buy so they can make a profit and return value to shareholders. But it also needs ...