Designing a great traditional menu and a great digital menu board are two wildly different tasks. Even if your dine-in menu is a design marvel, you can’t just convert it to digital board format and ...

From the font of the prices to the lighting over your table, restaurants use carefully crafted menu design and sensory cues to shape what you order and how much you spend. Techniques like the Golden ...

From the colors and fonts to where prices are placed, restaurant menus are carefully engineered to guide your eyes and your wallet. These subtle design and pricing tricks tap into human psychology, ...

How much impact does menu design have on what we order at a restaurant? A lot. So much in fact that restaurants can hire “restaurant engineers” to ensure they’re putting their best foot forward. Their ...