When Heyward meets founders, she often asks them a question: “What’s the problem you’re trying to solve for people?” In response, she says, people often share their business idea. They’d say something ...
A company’s request for a proposal can either clarify what success looks like or muddy the waters so that would-be agency partners are reluctant to consider it. Many businesses stumble on this crucial ...
In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to ...
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