BeautyTok, aka the TikTok community dedicated to all things beauty, can be a hit or miss. On one hand, some of my favorite new beauty products and perfumes are TikTok-viral. On the other, there's been ...

Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journo in me must try it, pronto. Maybe it’s a problem but, hey, a girl can have hobbies. The latest viral sensations (the ...

What began as a beauty blog has grown into one of the most influential makeup brands of the 21st century. Founded by makeup artist and entrepreneur Huda Kattan, Huda Beauty has evolved from a 2013 ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journalist in me must try it, ...

When it comes to long-lasting lip colour, a top-notch stain can be a game-changer. No hassle, no constant touch-ups, just pigment that holds its own whether you're sipping coffee, chatting through a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journalist in me must try ...

When Huda Beauty unveiled its Lip Contour Stains — a smudge-proof lip stain-meets-lip liner promising 12-hour wear — the internet went… mild. Unlike the brand’s Easy Bake Setting Powder and Easy Blur ...