‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

A shiny new McDonald’s “I’m lovin’ it” campaign advertisement features two enemies — the blue donkey and the red elephant — making nice over burgers and fries. The relauch of the fast food giant’s ...

Here's how I envision the creative genesis of most of the online video campaigns that are reviewed in this here space: Chief Marketing, Monetization and Meme Officer: Big Dumb Brand gave us some money ...

A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump. By Richard Sandomir Larry Light, a ...

SACRAMENTO – It's a true "McLove" story. From flipping burgers to falling for each other, a Sacramento-area couple is taking "I'm lovin' it" to a new level. A match made in McDonald's. Six years ago, ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...