The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess ...

IBM has unveiled GRAMMY IQ, a new fan engagement platform built with IBM watsonx that brings artificial intelligence directly into the Grammys digital ecosystem. As the Official AI and Cloud Partner ...

IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are ...

IBM has launched IBM Interactive Experience, a global consulting practice which aims to create next-generation services capability that integrates the leading design capabilities and user experience ...