The Ikea shopping experience used to be all about being there in person. You would schlep out to one of the Swedish company’s giant showrooms, where you’d meander through rooms, stop for a meatball or ...

I would have liked to have heard furniture maker IKEA's elevator pitch. "We build giant stores that sell inexpensive Swedish meatballs and modern-style furniture that customers have to put together ...

Ikea furniture is scientifically proven to cause arguments, and we totally understand why. Unless you thrive on the nitty-gritty, assembling a piece from the Swedish furniture giant can be an ...