The latest Library of American Broadcasting virtual exhibit is entitled “The Lost Art of Jingle Writing”. The LAB exhibit is culled from a collection of iconic ads archived by the Radio Advertising ...

The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

From Alka Seltzer’s “Plop, Plop, Fizz, Fizz” and Oscar Mayer’s “I Wish I Were an Oscar Mayer Wiener” to soft drink sing-alongs, commercial jingles have a long history on radio and television in the ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

Dave Bethell of TM Studios, shown at his work area in Los Angeles. If a program director from the 1970s or ’80s were dropped into a radio station in 2019, he or she would not recognize the sound of ...