Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...
LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...
Hackers everywhere have spent the last couple of weeks building the remarkable Saturn V Lego models that they got for the holidays, but [Kat & Asa Miller] decided to go an extra step for realism: they ...
As a toy brand, Lego is the world’s largest by revenue. Yet it’s also a digital innovator. For proof that Lego is a brand in tune with the digital era, consider that since 1995, 85 video games based ...