"As anyone who has ever watched a child play with old-school Legos knows, children's Lego creations already do move and make ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...