Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A campaign by environmentalist group Greenpeace, including a video ...

Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...

Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...

After 50 years, LEGO will finally end its co-marketing campaign with Shell Oil. The move comes in the wake of a viral video from Greenpeace which brought attention to a branding effort that seeks to ...

STOCKHOLM - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell (IW 1000/2), bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil ...

Over 50 kids accompanied by parents and guardians played in the street to protest Shell's operations in Arctic environments as well express concern regarding the petrochemical company's branding ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...

Picture a group of children playing with their favorite LEGO set. Their imaginations will be running wild as they pop those little blocks together, building all kinds of structures and making the ...

Greenpeace is making an impassioned call for Lego to end its partnership with the oil giant Shell. In a two-minute YouTube commercial, the environmental campaigners twist The Lego Movie’s “Everything ...