For years, Lego has done a lot of things to cultivate that loyalty. One of those things is the company’s loyalty program, previously known as Lego VIP. Last month, Lego announced changes to the ...
LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...
Bringing together generations of brick-loving communities, the LEGO Group launches new LEGO Insiders platform. Formerly known as LEGO VIP, the new membership programme rewards play with exclusive ...
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