Google Search says llms.txt isn't needed for AI features, while Lighthouse now checks the file for agentic browsing readiness ...

Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.

Google's John Mueller answers whether llms.txt could be seen as duplicate content and whether it makes sense to use a noindex header with it. Google’s John Mueller answered a question about llms.txt ...

A month ago, Google added LLMs.txt files to many of its developer and documentation sites including the Search developer docs. As you know, Google pulled it off the Search developer docs within a day ...

Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused. John wrote on ...

Here's why you should take all of Google's latest guidance on optimizing for AI search with a grain of salt.

“How fucking stupid.” That was my unfiltered reaction the first time I discovered llms.txt. I’ve said it out loud more than once in the last month. I’m putting it in print here because the polite ...