Hasbro wanted to develop a national promotional campaign that could be executed at multiple retailers and increase product sales for their Littlest Pet Shop (LPS). LPS customers were girls, ages 6-9 ...
From iDog to Nintendogs, you couldn't walk down a kids' aisle in the early 2000s without seeing at least one animal-related toy. Littlest Pet Shop pets took the frenzy of miniature toys like Polly ...
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