The teaser campaign that started with a stylized sculpture last November culminates in this, the Lancia Pu+Ra HPE concept. This represents the long awaited — and perhaps overdue — reboot of a storied ...

Lancia has unveiled a concept car showing the design direction of the Stellantis brand's future EVs. The Lancia Pu+Ra HPE concept is "the first car in Lancia's new era," according to a company press ...

Lancia once stood for groundbreaking technology. The 1922 Lancia Lambda was the first production car to present a unibody, which is the automotive industry's current standard. The Series 3 Ardea was ...

Lancia collaborates with luxury furniture maker Cassina for an EV concept that previews the underpinnings of the New Ypsilon. The Pu+Ra HPE concept—which stands for High Performance Electric—previews ...

Lancia unveiled a striking all-electric concept on Saturday. Called the Pu+Ra HPE, the Italian company says will shape its design philosophy for the next decade. The "Pu+Ra" in the name represents the ...

The Pu+Ra HPE may be the first Lancia with an electric power train, but any discussion of the prototype has to start with its bold design. The first part of the concept’s name refers to the brand’s ...

Lancia released footage of the Pu+Ra HPE Concept being driven by its CEO, Luca Napolitano. The vehicle that serves as a manifesto for the brand will soon embark on a European tour, visiting the six ...

Lancia has just unveiled the Pu+Ra HPE concept, kicking off their new wave of electrification. The high-performance electric coupe takes design inspiration from iconic cars such as the Stratos, Beta, ...

Lancia has unveiled a new concept car, the Lancia Pu+Ra HPE, and the carmaker has revealed that this shows the vision for the Lancia brand for the next 10 years, this is a new electric vehicle concept ...

Founded almost 116 years ago, Lancia has been a staple of the Italian automotive industry until recently, when it fell into (partial) oblivion. Like a dying star, it only holds a faint twinkle, at ...

Lancia unveiled a striking all-electric concept on Saturday. Called the Pu+Ra HPE, the Italian company says will shape its design philosophy for the next decade. More on Lancia The Lancia Delta Is ...