Drake’s ongoing partnership with Nike reaches new heights with the latest addition to the brand. Drake releases the highly ...

In an industry where collaborations often feel forced, Latto‘s latest venture with Drake’s NOCTA label breaks the mold. The rap sensation’s comedic debut in NOCTA‘s newest commercial campaign ...

New artist said she tried to just be herself on icon song with the god-emcee. Sprite has had a relationship with Hip-Hop for years. They’ve tossed endorsement deals left and right and locked in on ...

After hinting at a collaboration on Wednesday (Oct. 11), Latto and Christina Aguilera have delivered new music with their Just Eat Takeaway campaign song, “Did Somebody Say Menulog.” The “Put It On Da ...

As part of the groundbreaking global music program, Sprite Limelight, the brand is bridging the gap between Hip Hop’s golden age and the new school with the exciting collaboration of rising ...

Latto and Sexyy Red recently remixed Young Nudy’s “Peaches & Eggplants,” and Latto just aligned with food-related subject matter in a much more literal sense. On Thursday, October 12, Latto and ...

Watch the 60-second ad with the four rap stars. Sprite has a long history of working with Hip Hop artists. The soda brand’s latest campaign features rap legends Nas and Rakim as well as new school ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

Wingstop kicked off a collaboration Tuesday with longtime brand fan and hip-hop artist Latto to debut a specialty zesty dry rub: Latto’s Lemon Herb Remix. The new flavor, crafted by Latto and Wingstop ...

Latto and Wingstop have collaborated, once again, after their 2022 Christmas giveback. This time, the rapper is bringing her “Big Energy” to the chicken franchise’s menu with The Latto Meal. In honor ...

Latto has notched a first for Hip-Hop in 2023. Latto‘s new collaboration with Jung Kook, “Seven,” lands at the top of the Billboard Hot 100, making her the first rapper to get to that position in 2023 ...