I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...

Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it? Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Mikey still likes it.

That "He likes it! Hey Mikey” ad for Life Cereal ran for over a decade. The copywriter at DDB who penned it, Edie Stevenson, passed away on Tuesday. She was, back in the ’70's when the ad broke, a ...

These are all catchphrases for those tall tales you hear that have been passed down through generations. One of the great ones (and one that I believed for years) is about Mikey from the Life Cereal ...